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Opply is the world’s first automated ingredient ordering service for SMEs And we’re proud of it!

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Opply is the world’s first automated ingredient ordering service for SMEs

Opply was founded in 2022 by Helen Murphy and Martin Postel. With over 10 years of sector experience and technical expertise between them, they’ve made it their mission to make ingredient supply for SMEs and suppliers the best part of everyone’s day.

We are now a global team of 16, working across 5 time zones to solve some of the biggest data, engineering, and commercial challenges in the Food and Beverage industries. 

Open Roles

All jobs

Opply in Numbers

Global Team

Time Zones

years of sector experience

raised capital

Opply's Founders

  • Helen Murphy, Co-founder & CEO

    Consumer goods and marketing expert.

  • Martin Postel, Co-founder & CTO

    Supply and manufacturing expert.

What we stand for


We lean into action. 
Preferring to fall quickly and learn, rather than never jump. Adapting to any situation with a positive and scrappy attitude, enabling everyone to do the same.

We are endlessly curious and innovative.
Everyone is an entrepreneur and seeks to find the best possible solution, even if it doesn’t exist yet. We encourage ownership and honesty, even when everything is going wrong.

We are free to be who we are and speak openly. 
Diverse thought equals better innovation, there is no hierarchy. A good idea is a good idea, we don’t care where it comes from.

We are a team of people before we are a business. 
We invest in your personal and professional development, and will always put our people first. We’re building something amazing, and want to ensure everyone is able to feel part of that.

Our Mission

  • We focus on the most innovative Brands and Suppliers and are the leading platform in consumer goods innovation, empowering anyone to start and scale their own successful Brand.